Noopur is a LA based beauty creator known for her colourful makeup looks, sparkling eyeshadows, and detailed product reviews. Her Instagram combines wearable makeup with vibrant, eye catching looks, placing a particular emphasis on indie beauty brands, shimmer finishes, and richly pigmented eyeshadows.

Through detailed swatches, shade comparisons, and tutorials, she helps her audience understand product performance, discover new releases, and find inspiration for their own looks.

Noopur offers brands a valuable opportunity to showcase products through detailed, visually engaging content that highlights colour payoff, texture, and versatility. Her expertise in eyeshadow and product comparisons makes her particularly well suited to launches, collection showcases, and campaigns that benefit from authentic product demonstrations and beauty-focused storytelling.